The brand, design and illustration alchemy of Matthew Chase.
S T R A T E G I C C R E A T I V E
Creative director Matthew Chase offers the alchemical mix of vision, leadership, design and business development.
Turning pixels into gold.
Positioning enduring consumer brands through strategic design, and wild artistry.
cannabis music food & beverage entertainment fine art
brand strategy creative direction design illustration marketing production
Growing a new brand is like growing a plant. To flower and reach the consumer, the brand needs to be carefully nurtured with a clear strategy, while the details of logo, packaging, and marketing are tended to with creativity and enthusiasm. As creative director for Cannaverse Solutions, I feel like a farmer of farmers, helping the pioneers of this new industry flower into their full potential.
As both an artist and a musician, I am fascinated by the interplay of sound and vision. Melodies conjure moods from deep within us. Instruments have "texture." Lyrics and titles often spark images. The joy of illustrating an album or poster is in surrendering to the music and discovering what forms it evokes.
With more than15 years experience designing, illustrating and art directing graphics for licensed consumer products in the entertainment industry, I've worked on iconic brands like MTV, Nintendo, The Simpsons, as well as cult favorites including Adventure Time. It's taught me how to extend brands beyond the obvious and make them personal. By combining trend research, humor, and my technical skills, I create graphics that connect directly with the fans, keeping brands fresh and relevant.
This process translates to your consumer product or marketing campaign.
Working with a restaurant or brewery is highly collaborative as the chef/brew master is driven by their own vision. It's my role to distill that vision, balance it with flavors of history, tradition, and character to serve an appetizing visual experience. If the eyes are tempted, the mouth waters.
My illustrations demonstrate an essential part of my process as a thinker and creative director. I summon visual ideas from within and capture them directly on the page or screen. Using my training at RISD as a painter, I apply my expertise with space, color, and form to best express whatever style your project needs.