Whether it's a restaurant, record store, band or company I love working with people to develop their brand. It's so much more than a logo or a website. Brand development is an intimate process of discovering the true potential of a project. This is where the designer becomes a visionary.  

Native Humboldt Farms

The concept was a wood-fired bistro with farm-to-table Alsatian-influenced cuisine in the Hudson Valley. The challenge was to blend the french and german influences with a NY identity.

181207_NH_LogoPoster_18x24
181207_NH_LogoPoster_18x24
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Native-Humboldt-Farms-Packaging
Native-Humboldt-Farms-Packaging
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Screen Shot 2019-01-09 at 1.10.39 PM
Screen Shot 2019-01-09 at 1.10.39 PM
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Screen Shot 2019-01-09 at 1.09.36 PM
Screen Shot 2019-01-09 at 1.09.36 PM
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ALCHEMY JANE

The concept was a wood-fired bistro with farm-to-table Alsatian-influenced cuisine in the Hudson Valley. The challenge was to blend the french and german influences with a NY identity.

mission
mission
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Rosins
Rosins
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Screen-Shot-2019-01-09-at-12.43.58-PM
Screen-Shot-2019-01-09-at-12.43.58-PM
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DSC_7367
DSC_7367
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The Flammarie

The concept was a wood-fired bistro with farm-to-table Alsatian-influenced cuisine in the Hudson Valley. The challenge was to blend the french and german influences with a NY identity.

The logo has French flair with gothic spikes. The swirls of the filigree echo the swirls of flame in the wood oven. The menu evokes the traditional one-page bistro menu, but with a nod to fine dining.

Outdoor Sign
Outdoor Sign
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The Menu
The Menu
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The Logo
The Logo
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The Specialty
The Specialty
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Reclaimed wood bar, open kitchen, and rustic details set the mood. And the Chef does the rest.

Connie at the Bar
Connie at the Bar
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The Oven
The Oven
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Coat hooks
Coat hooks

Restaurant design is all about the details

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The Flammerie
The Flammerie
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Black Forest Flammkuchen

Before the restaurant, Andrew and Conny had a food truck that served wood-fired flatbreads called flammkuchen, a favorite Alsatian treat. I began discussing the project with them while they were in Germany. They sent photos of Alsace and I sent back photos of Brooklyn.

We found something in between.

The Logo
The Logo

I hand stenciled onto the food truck

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The Trailer
The Trailer

Reclaimed hemlock with cherry trim

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Open for Business
Open for Business
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To-Go Boxes
To-Go Boxes
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I knew early on that the truck would be paneled with reclaimed wood. We found a carpenter that had reclaimed hemlock and cherry. We sealed it with marine urethane, and I stenciled the logo. The reclaimed wood was iconic, helping the food truck stand out and set the tone.

 
Home page
Home page
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About Page
About Page
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Screen Printed T-Shirt
Screen Printed T-Shirt
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The Menu
The Menu
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I art directed the photo shoot and built the website before we launched the truck, to start booking opportunities. The site was such a success that Square Space used it as a sample.

CHANGES

One of the leading t-shirt companies for over 30 years, needed to rebrand. We wanted something bold but also playful.

Changes Lookbook
Changes Lookbook
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Changes Homepage
Changes Homepage
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About Page
About Page
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cover
cover
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FRANKENPINE

Frankenpine, the Brooklyn based alt-bluegrass band, represented a lot firsts for me. It was my first real band, my first albums, my first gig posters, and my first opportunity to experiment with branding and social media marketing.

Album Cover
Album Inside Illustration
Homepage
About Page

Did I mention gig posters? Holy smokes! I designed a lot of gig posters. There's more in the poster section on this site. Since a "Frankenpine" is the nickname for cell phone towers that are disguised as pine trees, I included on in every poster. Designing a new poster once or twice a month honed my skills.

Jalopy 2/23
Jalopy 2/23

Photoshop illustration inspired by vintage Grand Prix posters

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Jalopy 5/14
Jalopy 5/14

Photoshop illustration of cherry blossoms

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The Kitting Factory
The Kitting Factory

Photoshop alteration of vintage book illustration

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Banjo Jim's
Banjo Jim's

Photoshop alteration of vintage painting

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There are rumors that Frankenpine may be reuniting for a small tour next summer, so stay tuned.

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